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What is a Branded Link?

What is a Branded Link

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Pepsi has one:Virgin has one:And, of course, I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the…

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Domain Reputation of Links

Domain Reputation Link

The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain authority…

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