Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand. When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA. No pressure. *Bonus content*: Check out our 2019 social media checklist…
Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…
As marketers, we spend a lot of time carefully piecing together campaigns that we think will appeal to our target audience. And when you take into account how many segments within that target audience we’re trying to appeal to, that adds up to a whole lot of work. So why do we do it?…