It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service. We’ll dig a little deeper into this now, but if you’re ready to jump straight to…
In a nutshell, a vanity URL is a custom URL often designed for marketing purposes. What differentiates a vanity URL from a standard one often comes down to length, the inclusion of a keyword or memorable phrase, or featuring a brand name. Simples. So now that we’ve covered what they are, let’s take a…
Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites. And it makes sense. If you get someone to visit your website, that’s half the battle, right? Well, it…
Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…
A lot of planning goes into events. From securing venues and speakers to actually getting people to attend, there’s a lot of work going on behind the scenes to make the events and conferences you’re used to going to, actually happen — and be a success, of course. Whether you’re running a physical or virtual…
Content marketing is one of the most important marketing activities for businesses today. And while the human element can’t be replaced, there are a variety of content marketing tools that you can use to help you come up with ideas, ensure your targeting is accurate, and rank highly in SERPs. When I say a…
Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time. Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts. Once people realized how useful these codes were for transferring information, they…