If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships…
Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far. Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your…
It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service. We’ll dig a little deeper into this now, but if you’re ready to jump straight to…
Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision. Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when…
SMS has quickly become one of the primary touchpoints between a business and its customers. Whether you’re sending a text to confirm an appointment date or delivery time, or using SMS marketing to offer your customers exclusive offers, you want to make sure you’re using the best SMS provider for your business. Depending on…
In a nutshell, a vanity URL is a custom URL often designed for marketing purposes. What differentiates a vanity URL from a standard one often comes down to length, the inclusion of a keyword or memorable phrase, or featuring a brand name. Simples. So now that we’ve covered what they are, let’s take a…
Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
Your Instagram bio is a small window of opportunity to tell prospective followers and customers everything they need to know about your brand. When you break it down, you essentially have 150 characters to cover an entire mission statement, value proposition and CTA. No pressure. One of the most important elements you can add…
Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…