Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…
A lot of planning goes into events. From securing venues and speakers to actually getting people to attend, there’s a lot of work going on behind the scenes to make the events and conferences you’re used to going to, actually happen — and be a success, of course. Whether you’re running a physical or virtual…
Content marketing is one of the most important marketing activities for businesses today. And while the human element can’t be replaced, there are a variety of content marketing tools that you can use to help you come up with ideas, ensure your targeting is accurate, and rank highly in SERPs. When I say a variety…
Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time. Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts. Once people realized how useful these codes were for transferring information, they…
Despite the tough competition for engagement amongst social media platforms, Instagram is still one of the most popular channels of choice for marketers today. And while it’s no longer the case that posts are ordered chronologically on users’ feeds, the time you choose to post on the platform is still crucial when it comes…
Marketing automation is becoming an increasingly dominant force in the marketing industry today, with over 51% of businesses currently using it in some way. Automation in marketing takes many forms. You could be automating your onboarding sequence, an internal workflow, social media posts, ad campaigns — or pretty much anything else you could think…
Over the past decade, SMS marketing has continued to go from strength to strength. And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few…
One of the main draws of social media is the fact that it prompts a two-way conversation with your target audience. This is important at all stages of building a brand — whether you’re starting out from scratch or looking to consistently improve as a household name. Listening to what people are saying about…
SEO has long been a key component in any successful marketing strategy. It’s a well-known fact in the industry that everything you create online (be it a website, a blog post, a video — or practically anything else) needs to please the ‘Google Gods’ in order to rank highly in search results and gain…
If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships…