Marketing automation is becoming an increasingly dominant force in the marketing industry today, with over 51% of businesses currently using it in some way. Automation in marketing takes many forms. You could be automating your onboarding sequence, an internal workflow, social media posts, ad campaigns — or pretty much anything else you could think…
Over the past decade, SMS marketing has continued to go from strength to strength. And it’s not difficult to see why, given that it boasts a whopping open-rate of 98% and a response rate of 45% — figures that are unparalleled when compared with other channels like email. But, there are still a few…
One of the main draws of social media is the fact that it prompts a two-way conversation with your target audience. This is important at all stages of building a brand — whether you’re starting out from scratch or looking to consistently improve as a household name. Listening to what people are saying about…
SEO has long been a key component in any successful marketing strategy. It’s a well-known fact in the industry that everything you create online (be it a website, a blog post, a video — or practically anything else) needs to please the ‘Google Gods’ in order to rank highly in search results and gain…
If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships…
Marketing without analytics is like a car with no gas — it’s still functional in theory, but it won’t get you very far. Tracking all of your marketing efforts, both online and offline can be a difficult feat. You want to ensure you’re tracking every point at which a prospective customer interacts with your…
It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service. We’ll dig a little deeper into this now, but if you’re ready to jump straight to…
Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision. Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when…
SMS has quickly become one of the primary touchpoints between a business and its customers. Whether you’re sending a text to confirm an appointment date or delivery time, or using SMS marketing to offer your customers exclusive offers, you want to make sure you’re using the best SMS provider for your business. Depending on…
In a nutshell, a vanity URL is a custom URL often designed for marketing purposes. What differentiates a vanity URL from a standard one often comes down to length, the inclusion of a keyword or memorable phrase, or featuring a brand name. Simples. So now that we’ve covered what they are, let’s take a…