Given that 98% of customers don’t convert on the first visit to your website, it’s important to be top of mind when they reach the stage of being ready to make a buying decision. Now, I’m sure you’re asking yourself the age-old question that has plagued every marketer since the dawn of time: when…
Despite the tough competition for engagement amongst social media platforms, Instagram is still one of the most popular channels of choice for marketers today. And while it’s no longer the case that posts are ordered chronologically on users’ feeds, the time you choose to post on the platform is still crucial when it comes…
It used to be the case that having an online presence was sufficient to build brand awareness. By simply having social media profiles and a website, you were getting the word out there about your product or service. We’ll dig a little deeper into this now, but if you’re ready to jump straight to…
In a nutshell, a vanity URL is a custom URL often designed for marketing purposes. What differentiates a vanity URL from a standard one often comes down to length, the inclusion of a keyword or memorable phrase, or featuring a brand name. Simples. So now that we’ve covered what they are, let’s take a…
Marketers use analytics to create stories. We collect data to help us understand as much as possible about our target audience, and we use this information to piece together stories about the individuals within it. In order to paint the most accurate picture, you need to make sure you’re using accurate, insightful data, such…
When it comes to marketing, companies spend a lot of time and money creating campaigns to target potential customers across various channels, all with the aim of getting these potential customers to visit their websites. And it makes sense. If you get someone to visit your website, that’s half the battle, right? Well, it…
Of the 7.5 billion people in the world, 5 billion own a mobile device. So it stands to reason that many companies have shifted their focus to mobile marketing in recent years. There are now two versions of any online asset that exists: desktop and mobile. And that’s all well and good if you…
If you’re not already using a URL shortener, you really should be. Long, ugly links with tons of characters and visible tracking parameters are things of the past. Let’s face it, nobody likes looking at them, so why would they want to click on them? Brands do everything in their power to attract and…
Nowadays, it’s rare that you’d hear the words generic, untargeted, impersonal or unbranded when it comes to marketing — which poses the question, why are people still using long, generic, unbranded links? When planning out campaigns, everything is mapped out down to the last detail, from the target audience, to messaging, CTAs, user journeys, and…
A lot of planning goes into events. From securing venues and speakers to actually getting people to attend, there’s a lot of work going on behind the scenes to make the events and conferences you’re used to going to, actually happen — and be a success, of course. Whether you’re running a physical or virtual…