Whether you’ve been blindly posting on social media or you’re getting into social media marketing for the first time, you’ll hardly find success without a proper plan in place. A social media marketing plan helps you organise your efforts, take a strategic approach, and focus your time and resources on the most important things. So…
As a business, one of the worst mistakes you can make with social media is using it as a one-way communication channel. Just as you can use social media to share content and information with your target audience, it can also act as a valuable tool to collect audience insights and inform your strategies. That’s…
According to a study by Research and Markets, the global digital assets management market is expected to be worth $8.5 billion by the End of 2025. But why is this market growing so much? The reasons are clear. The request for branded photography, graphics, videos by customers is growing and companies need to be…
A good web host is fundamental to offer a good user experience to your users. A fast website makes people likely to browse your website and eventually convert (or buy/try your product or service). Nobody likes a slow website nowadays especially…Google. You want your website to be fast and secure with SSL (Secure Socket…
Choosing the best inbound marketing agency is a tough decision because the investment in terms of energy, money and time is going to be relevant. The right agency should not only be seen as a service provider but as a partner. In a successful partnership you need affinity, a similar mindset and clear results. The…
You may have heard over and over again from multiple sources how important it is to engage your audience. But even though you’ve been following social media best practices and sharing high-quality content regularly, you still don’t see the kind of engagement that delivers measurable results. That’s understandable because driving social engagement is easier…
Being successful on social media isn’t just about finding great things to post and getting thousands of followers. For true success, those posts and followers also have to translate into quantitative results for your business. That’s where your social media metrics enter the picture as they help you get a clear idea of exactly how your…
A logo is often the foundation of brand identity and therefore it has to be memorable. Logos are important because they represent what you as a business stand for. They speak about your values, evokes a sense of connection between the company and customers and it has a huge impact on the first impression —…
Since its launch in 2016, Facebook Live has quickly won the hearts of the platform’s billions of users. And within just two years, it had seen over 3.5 billion broadcasts in total. Even among marketers, the feature has seen large-scale adoption with 70% of them using it directly. But if you’re planning to adopt…
Live chat is probably one of the most dynamic ways to interact with your users, customers, or prospects nowadays. With live chat, you can increase customer satisfaction, discover issues and feedback instantly and of course increase sales. Why is live chat software so valuable? Well, there are numerous reasons for this but some of…