Since its launch in 2016, Facebook Live has quickly won the hearts of the platform’s billions of users. And within just two years, it had seen over 3.5 billion broadcasts in total. Even among marketers, the feature has seen large-scale adoption with 70% of them using it directly. But if you’re planning to adopt…
Live chat is probably one of the most dynamic ways to interact with your users, customers, or prospects nowadays. With live chat, you can increase customer satisfaction, discover issues and feedback instantly and of course increase sales. Why is live chat software so valuable? Well, there are numerous reasons for this but some of…
The social media landscape moves so quickly that just when you’ve started getting used to one tool or feature, something else pops up. Take Facebook Stories, for instance. Just when you were getting the hang of Instagram Stories, this one comes along and now you have to learn how to use it as well….
A brand is only as good as people’s perception of it. Regardless of how good your products are or how competitive your prices may be, your branding is the main thing that will set you apart from the competition. It’s the only thing that makes your business instantly recognizable in a sea of competitors,…
The need for businesses to be able to set up an online store is becoming more important by the minute. A large portion of the retail industry is becoming digital, with many stores opting to have a solely online presence, like popular clothing website Asos. But when it comes to moving physical stores online, a…
As the digital landscape evolves, so does the way we consume digital content. Now with faster connectivity, it’s become much easier for internet users to tune into video content. So it’s no surprise that video is delivering impressive results for marketers. Wyzowl found that video has increased user understanding of the product/service for 95% of…
Timing is everything, and that applies to your Facebook marketing strategy as well. The idea is to publish your posts while your followers are the most active, so you have a better chance of engaging them and driving up your organic reach. In other words, knowing the best time to post on Facebook will help…
Social media marketing may seem like something you have to do because everyone else is doing it. So, you jump on the bandwagon because you don’t want to fall behind. But why use social media marketing in the first place, especially for B2B companies? What do you get out of it, and how can you…
It’s crazy to think that businesses once functioned without data when nowadays, it fuels the vast majority of what we do. The rise of business intelligence has led us to make data-driven decisions across all departments — from marketing, to finance, to sales. We analyze consumer behavior and we use these insights to help us…
SEO has long been a key component in any successful marketing strategy. It’s a well-known fact in the industry that everything you create online (be it a website, a blog post, a video — or practically anything else) needs to please the ‘Google Gods’ in order to rank highly in search results and gain traction. …