This post will focus on mobile deep linking so you can discover how to make the most of deep links for your mobile app. Let’s get started. While sending traffic to your website or app homepage is all well and good, that’s not going to be enough in the long run. It makes sense to…
Not a lot of things are more annoying than clicking on a link to find something you need only to land on a page that no longer exists. 404 error pages can instantly harm your website user experience and also impact your SEO in the long run. So you’ll want to find out how to…
Whether you’ve been blindly posting on social media or you’re getting into social media marketing for the first time, you’ll hardly find success without a proper plan in place. A social media marketing plan helps you organise your efforts, take a strategic approach, and focus your time and resources on the most important things….
As a business, one of the worst mistakes you can make with social media is using it as a one-way communication channel. Just as you can use social media to share content and information with your target audience, it can also act as a valuable tool to collect audience insights and inform your strategies. That’s…
According to a study by Research and Markets, the global digital assets management market is expected to be worth $8.5 billion by the End of 2025. But why is this market growing so much? The reasons are clear. The request for branded photography, graphics, videos by customers is growing and companies need to be…
A good web host is fundamental to offer a good user experience to your users. A fast website makes people likely to browse your website and eventually convert (or buy/try your product or service). Nobody likes a slow website nowadays especially…Google. You want your website to be fast and secure with SSL (Secure Socket…
Choosing the best inbound marketing agency is a tough decision because the investment in terms of energy, money and time is going to be relevant. The right agency should not only be seen as a service provider but as a partner. In a successful partnership you need affinity, a similar mindset and clear results. The…
You may have heard over and over again from multiple sources how important it is to engage your audience. But even though you’ve been following social media best practices and sharing high-quality content regularly, you still don’t see the kind of engagement that delivers measurable results. That’s understandable because driving social engagement is easier…
Being successful on social media isn’t just about finding great things to post and getting thousands of followers. For true success, those posts and followers also have to translate into quantitative results for your business. That’s where your social media metrics enter the picture as they help you get a clear idea of exactly how your…
A logo is often the foundation of brand identity and therefore it has to be memorable. Logos are important because they represent what you as a business stand for. They speak about your values, evokes a sense of connection between the company and customers and it has a huge impact on the first impression —…