Blog
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The New Rebrandly: A Look at our 2024 Brand Refresh
At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...
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Announcing Rebrandly for Agencies—Link Infrastructure to Convert Clicks into Growth
In this era of digital fragmentation and channel proliferation, successful marketing requires a new level of precision, performance, and innovation. It’s no surprise that high-performing agency teams constantly work to manage client expectations, maintain brand consistency across platforms, and deliver results under pressure—all while prioritizing investment and optimizing return. The good news? Brand and agency teams can accelerate digital transformation and unlock growth in just a few clicks – with...
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Integration Launch: Rebrandly + Hootsuite
Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee. What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat? We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...
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Brand Marketing
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The New Rebrandly: A Look at our 2024 Brand Refresh
At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...
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5 Questions with CEO Carla Bourque
I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...
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150+ Best Marketing Tools: Ultimate List
Recently my boss asked me to do some research into the best marketing tools so we could know what we should be using at Rebrandly. I started with a simple search: ‘Best Marketing Tools‘. But I found so many different marketing products doing so many different things. I knew it was going to be a mammoth task to sort through them all. It took me a lot of time to...
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Click Tracking
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Google’s Campaign URL Builder Review
Google Campaign URL Builder plays a pivotal role in digital marketing strategies, allowing businesses to track the effectiveness of their online marketing campaigns with precision. This tool empowers marketers to create customized tracking URLs, also known as UTM (Urchin Tracking Module) parameters, which are appended to the end of regular web URLs. These parameters serve as data beacons, providing invaluable insights into user behavior, traffic sources, and the overall performance...
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The Complete Guide to Retargeting Links
Looking to leverage retargeting links to stay top-of-mind among your prospects and customers? Retargeting is a strategy that involves showing your ads to individuals who have previously interacted with your content, website, or other digital assets. Retargeting links, in particular, are unique URLs that help companies track these interactions and ‘re-engage’ these users with more targeted and relevant content. They are an indispensable component of a comprehensive marketing funnel, serving...
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Business Email and Branded Links – 5 Key Reasons Your Brand Needs Them
Branded business email addresses are used by every company and professional. We almost take it for granted that every company has one, and if they don’t – well it doesn’t make a good first impression! In this article, we’re going to look at why having a branded business email address is essential in the professional world, and why that means branded links are too! If you’re contacted by someone...
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Content Marketing
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5 Best Chrome Extensions for YouTube
When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best Chrome extensions for YouTube can be a big help in terms of boosting productivity. When working with a platform such as YouTube, using the...
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26 Best Marketing Blogs: As Chosen by Marketers
With so many marketing blogs out there, it has become a challenge to know which ones are actually providing value, and which ones are just blowing smoke. Following the right blogs will not only help you learn about marketing strategies, but it will also teach you a thing or two about blog marketing. We asked marketers from around the world what they found to be the best marketing blogs based on...
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Tools to Build and Monitor Your Online Presence
So you’re finally ready to go online and be recognized by everybody. You want to be known for your expertise and your competencies. Maybe you’ve worked so hard for your previous employer that it’s now time to work for yourself and establish a reputation as the finest connoisseur of your niche. What do you need to do for shining in the online firmament? We’ve listed a few unmissable tools...
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Digital Marketing
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The New Rebrandly: A Look at our 2024 Brand Refresh
At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...
Read more
Announcing Rebrandly for Agencies—Link Infrastructure to Convert Clicks into Growth
In this era of digital fragmentation and channel proliferation, successful marketing requires a new level of precision, performance, and innovation. It’s no surprise that high-performing agency teams constantly work to manage client expectations, maintain brand consistency across platforms, and deliver results under pressure—all while prioritizing investment and optimizing return. The good news? Brand and agency teams can accelerate digital transformation and unlock growth in just a few clicks – with...
Read more
Integration Launch: Rebrandly + Hootsuite
Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee. What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat? We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...
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Domain Names
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Easily Use Goo.gl Short URLs with Your Own Custom Domain
Understanding Google’s URL Shortener Goo.gl was one of the best known free URL shorteners on the market. It allowed you to create very short URLs in seconds and lets you access, for free, some useful reports about the clicks on those short links: And while you can weigh the pros and cons of Google vs Bitly and other URL shorteners, we know that the Goo.gl URL shortener has some limitations. UPDATE – April 24, 2018:...
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Best Domain Names for your Brand and How To Choose Them
When it comes to deciding on the best domain names to use for your brand, most of us don’t give it a second thought. In fact, we almost take it for granted. It’s easy to fall into the presumption that getting a domain for your business is simply for setting up a website, and nothing more. But the truth is – that’s just the tip of the iceberg! There’s nothing wrong...
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Domain Reputation of Links
The domain reputation of links has become quite a concern for those looking to market their business. Between Google changing its ranking system repeatedly and emails being filtered based on domain trustworthiness, it’s impacting how businesses communicate with their target audience and their ability to do this. However, there are ways to ensure domain authority and increase the domain rank of your links. What is Domain Reputation? Domain reputation...
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Link Management
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Rebrandly Partners with iQ Global to Bring AI-enabled Trust and Safety to Digital Branding
The collaboration sets new standards for secure and trustworthy digital brand management. Rebrandly, a leader in branded link management, has partnered with the Norwegian cybersecurity firm iQ Global. This collaboration aims to strengthen Rebrandly’s dedication to ensuring data privacy, enhancing online security, and improving security and trust in digital brand management. In an online landscape increasingly challenged by threats and misinformation, trust and safety are essential for maintaining consumer confidence...
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Build vs. Buy: 9 Reasons to Consider Enterprise Link Management Solutions
Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....
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Essential Questions IT and Security Professionals Should Ask about Link Management
Links are the lifeblood of digital experiences, enabling content to flow between organizations and their customers, users, and employees. IT and security professionals are becoming increasingly aware of the role link management platforms can play as a core strategy to help their organizations manage their links securely to decrease risk and increase security. In this article, we share 11 essential questions that you should be asking about the risk level...
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Marketing Compliance
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Build vs. Buy: 9 Reasons to Consider Enterprise Link Management Solutions
Let’s face it; times are changing. The digital ecosystem has become so much more than we ever thought it could be. The deliverability, performance, and security of short links are more critical than ever, and every form of communication in every channel (SMS, WhatsApp, Email, Social Media, etc.) matters. It’s now time to move on from legacy providers who facilitate generic link-shortening and move to a more modern, secure alternative....
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Rebrandly partners with the Internet Watch Foundation (IWF)
The Internet Watch Foundation’s figures are stark. 1000% increase in sexual abuse imagery of children aged between 5 and 11 since the COVID pandemic. 4% increase in reports of child sexual abuse imagery online from 2021 to 2022. Record 255,500 URLs confirmed to contain images or videos of child sex abuse in 2022. These figures are taken from the IWF’s 2022 Annual Report. Sadly, these statistics are only expected to...
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Why You Need Password-Protected Links
Password-protected links provide an added layer of security that you may need when sharing specific types of content. For industries such as healthcare, telecommunications, and finance, privacy and security are extremely important. But whether you’re sharing sensitive information or providing exclusive access to a new product or promotional campaign, password-protected links are a powerful tool for safeguarding important or sensitive information. We’re excited to share that Rebrandly now offers password-protected...
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News
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The New Rebrandly: A Look at our 2024 Brand Refresh
At Rebrandly, we know every link is an opportunity to cultivate brand trust and drive optimal performance which is why we’ve been on a mission for over a decade to transform how businesses and individuals connect with the content and audiences that matter most – using secure short links. Since the first domain was registered in 1985 to link websites to IP addresses, links have played an essential role in...
Read more
Feature Launch: Single Sign-On (SSO) for Rebrandly
It’s tricky enough to remember a growing list of personal passwords for your favorite apps, sites, and services. But when you add corporate security protocols and authentication requirements to the mix—keeping up with login credentials becomes downright daunting. Did you know that employees typically spend over 10 hours resetting passwords yearly? On top of that, data from Gartner shows that 40% of all help desk calls stem from password issues....
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5 Questions with CEO Carla Bourque
I asked Carla Bourque, the CEO of Rebrandly, to share some of what has helped her become a CEO. In my 20+ year career in tech, I have had the opportunity to work with strong, smart, and highly accomplished women who held roles ranging from CMO to COO and from VP of Sales to VP of Engineering, but until I joined Rebrandly in August of last year, I had never...
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SMS Marketing
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Smarter SMS Marketing: 9 Things You Need to Know
Behind every essential piece of information or asset shared online, there is a link. Each link reflects your brand or business, so it is essential to consider how you present and share links with your audience. In a world where brand trust is important, why settle for displaying a brand other than your own? Generic links can be long and unappealing, consuming valuable space in social media, SMS, and print...
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How to Nail Your Next SMS Campaign with Branded Link Management
If there’s one thing that drives me crazy, it’s leaving a text message unread. The little red notification hovering over a messaging app can really drive me nuts. And THAT is what makes an SMS campaign so powerful. Most of us don’t get push alerts for email. But we do for text messages. Texting is how we stay in touch with family and friends. And when we opt in, it’s...
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10 ways to optimize your SMS marketing campaigns
SMS marketing campaigns may seem outdated to some, but they are an invaluable marketing tool for others. Last year, on average 456,000 tweets were sent every minute of the day. A pretty impressive number, no? But it’s a measly looking figure next to the 15.2 million text messages that were sent every minute. And that doesn’t include app to app messaging! Though online chat options are undoubtedly affecting this figure, SMS remains an...
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Social Media Marketing
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Integration Launch: Rebrandly + Hootsuite
Digital marketers and social media managers constantly juggle several important tasks at once. From content creation to analytics and audience engagement, there’s a steady flow of activity to oversee. What if there was a way to streamline these processes and amplify your brand’s presence on social media—without missing a beat? We’ve got great news. Rebrandly’s newest Hootsuite integration gets the job done! The Rebrandly + Hootsuite integration is a game-changer...
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How to Use Social Media to Collect Leads
Social media isn’t just a great place to catch up with family, see your high school friend’s new baby photos, or get into heated political arguments. When implemented thoughtfully, marketers that focus on offering value and building relationships with their audience can easily tap into the goldmine that is social media for lead generation. There are many ways to pick up leads through social channels. Typically, lead generation falls into...
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Linking to live video: Facebook Live tips for marketers
If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And with the ability to engage viewers in real-time, live video serves as the perfect tool for driving authentic engagements. So if you haven’t started using Facebook Live, check out our Facebook Live tips to help you out: Facebook Live’s Key Features Facebook is constantly updating the features and capabilities of its...
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What is a QR Code?
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What is a QR code?
Despite their seemingly recent rise in popularity, QR, or Quick Response codes have been around for a very long time. Fun fact: they were actually first designed and used by car manufacturers in the 1990s to help them track vehicles and parts. Once people realized how useful these codes were for transferring information, they began to experiment with how they could use them. Nowadays, you’re probably used to seeing...
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How to Use QR Codes to Measure Marketing Efforts
Although QR codes have been around since the 90s, the last decade has seen them shift to become more widely considered marketing assets. QR codes hold more information than a traditional barcode and act as a scannable link that connects the physical and online world. Let’s take a look at how to use QR codes in your marketing strategy. What are QR codes QR, short for Quick Response codes...
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